Money Matters Episode 303- Embracing Digital Marketing and Entrepreneurial Success with Pamela Dale

Pamela Dale : Money Matters Podcast Interview

December 5, 2023 . 1:25 PM . ID: 249161037

Transcript

00:00 - 00:02
[speaker unknown]
This conference will now be recorded.

00:03 - 00:05
Christopher Hensley, RICP®
Good afternoon everybody.

00:05 - 00:10
Christopher Hensley, RICP®
I'm Chris Hensley, we have a fantastic show lined up for you today.

00:10 - 00:20
Christopher Hensley, RICP®
We have with us Pamela ..., who is the run now renowned as the G H L gal which we're going to find out what that is in just a moment here.

00:20 - 00:33
Christopher Hensley, RICP®
She is a digital marketing expert and official, high level partner with over a decade of experience in teaching, training and coaching entrepreneurs, Pamela excels in helping businesses achieve sustainable success.

00:33 - 00:46
Christopher Hensley, RICP®
She also hosts the level up show, which is a podcast dedicated to guiding listeners to the complexities of online business and marketing, emphasizing the power software in re-occurring revenue.

00:47 - 00:48
Christopher Hensley, RICP®
Whew, that's a lot, Pamela.

00:48 - 00:50
Christopher Hensley, RICP®
Thank you so much for being on the show, today.

00:50 - 00:52
Pamela Dale
You got through that really well.

00:52 - 00:53
Pamela Dale
It wasn't, Let's.

00:54 - 00:55
Christopher Hensley, RICP®
Take a breather now, not well.

00:56 - 00:57
Christopher Hensley, RICP®
Good.

00:57 - 01:01
Christopher Hensley, RICP®
Let me let me set this up for the listeners here, because I think the way that we met was pretty neat there.

01:01 - 01:08
Christopher Hensley, RICP®
We were both on a show that is put out by Josh Thomas.

01:08 - 01:09
Christopher Hensley, RICP®
Now, he's out of Austin.

01:09 - 01:19
Christopher Hensley, RICP®
So he's also a Texan but he's an Austin I'm here in Houston, and he has this show that he's been putting together where he invites business owners, entrepreneurs, thought, leaders influencers onto.

01:19 - 01:28
Christopher Hensley, RICP®
The show, usually has about four people on there, and he calls it BYOB lunch, and so it's the ideas that you show up at lunchtime.

01:28 - 01:31
Christopher Hensley, RICP®
And this is where I met, Pamela.

01:31 - 01:39
Christopher Hensley, RICP®
She was also on that panel, I guess, we would call it, like a virtual piano, and just a great conversation about e-mail marketing.

01:41 - 01:43
Christopher Hensley, RICP®
And then, there were some synergy there.

01:43 - 01:53
Christopher Hensley, RICP®
So, we reached out to each other, and I'm gonna sneak peek can tell people to, to, to make sure to join in, on your show, high level, the level up show.

01:53 - 02:01
Christopher Hensley, RICP®
As, well, I'm gonna be a guest on your show on Thursday, so I'm encourage anybody who gets to listen to today's episode, to tune into that one.

02:01 - 02:04
Christopher Hensley, RICP®
But, Pam, again, thank you for for being on the show.

02:05 - 02:07
Pamela Dale
We're so grateful to be here.

02:07 - 02:19
Pamela Dale
And isn't that really so exciting when you put yourself out in business, and you're talking to people, and that's where you start to build these relationships, and talking to people?

02:19 - 02:23
Pamela Dale
In 99% of the time, we're one conversation away from everything that we need in life.

02:24 - 02:32
Pamela Dale
And if we can get out in front of people and talk to different people, I was fascinated by what you did, and your level of expertise, and I loved the way you spoke.

02:33 - 02:35
Pamela Dale
It's like, I want to know, Chris better.

02:35 - 02:41
Pamela Dale
And I'm really excited about our call on Thursday, we're going to get up to things, so join us there.

02:41 - 02:45
Christopher Hensley, RICP®
As am I Well, let's so let's dive right into it.

02:45 - 02:49
Christopher Hensley, RICP®
What inspired you to start the level up show?

02:49 - 02:53
Christopher Hensley, RICP®
And how did you, how did you select your topics in your guest for the podcast?

02:53 - 02:55
Pamela Dale
Such a great question.

02:55 - 03:05
Pamela Dale
The show actually started out as the software partner show and I was interviewing people about software and things and there was one pivotal moment.

03:05 - 03:17
Pamela Dale
Episode number 11, we were very old, and I asked a very dear friend of mine, Who I currently help coach some of her students, and said, Would you love to be on the show?

03:17 - 03:18
Pamela Dale
And she Absolutely.

03:18 - 03:20
Pamela Dale
And she's the most loving, vulnerable person.

03:20 - 03:28
Pamela Dale
And that call turned into a real conversation about why she's a multi-millionaire and I am not.

03:29 - 03:32
Pamela Dale
And it was, she didn't.

03:34 - 03:41
Pamela Dale
She didn't pivot 13 times like you and I will do, and I say you, I mean, maybe some of the listeners, not necessarily Chris.

03:42 - 03:42
Christopher Hensley, RICP®
Me as well.

03:44 - 03:45
Pamela Dale
Yes, right.

03:45 - 03:47
Pamela Dale
And we, I call them cutting, baffling, and powerful.

03:47 - 03:55
Pamela Dale
They're just whoa, they'll pull us often will ping pong around, and all of a sudden, we're not where we want it to be.

03:55 - 03:57
Pamela Dale
And she was the opposite.

03:57 - 03:59
Pamela Dale
She had the staying power.

03:59 - 04:03
Pamela Dale
She stayed, and I thought, this is what I really want to talk about.

04:03 - 04:12
Pamela Dale
I wanted to talk about what's really going on, because I've seen Julie cry, I cry, but nobody's talking about the crime that they're doing in this journey.

04:12 - 04:28
Pamela Dale
And I think, as a result, it sets us up as business owners, with expectations that we're trying to meet, and when we count, we're not going to win in business, and this business will fund our lives, it'll find our dreams and it needs to win.

04:28 - 04:29
Pamela Dale
It needs to work.

04:29 - 04:32
Pamela Dale
So, that's the story on that.

04:33 - 04:34
Christopher Hensley, RICP®
I love it, I love it.

04:34 - 04:37
Christopher Hensley, RICP®
And, you know, another thing I shared with you, I think this was offline.

04:38 - 04:49
Christopher Hensley, RICP®
Not on the, the, the BYOB launch, but we talked kinda separately from that, and the, the software that you work with, that high level, that has gotten onto my radar lately.

04:50 - 04:56
Christopher Hensley, RICP®
And so, we'll definitely talk about that and kind of dive into that as a marketer.

04:57 - 05:06
Christopher Hensley, RICP®
Some of the things that that's being used for its kinda one of these happy accidents where I hear multiple people telling me about it and then I find somebody who's who's very knowledgeable on it.

05:06 - 05:08
Christopher Hensley, RICP®
So, well, we can talk about that as well.

05:08 - 05:20
Christopher Hensley, RICP®
But let's start with can you share maybe a pivotal moment in your career that led you to specialize in digital marking and SAAS and maybe explain a little bit about what that is for listeners who may or may not know.

05:21 - 05:22
Pamela Dale
Sure.

05:22 - 05:23
Pamela Dale
Absolutely.

05:23 - 05:32
Pamela Dale
So, I started out on this journey, wanting to be a coach, and loved coaching, love that I could change some lives.

05:33 - 05:41
Pamela Dale
I wanted to change my own life first, so that's usually what coaches start doing, what they're doing, and I came up against that same barrier that we all come up against.

05:41 - 05:44
Pamela Dale
I couldn't get a client for my life.

05:45 - 05:48
Pamela Dale
So, well, it must be the coaching.

05:48 - 05:50
Pamela Dale
It couldn't possibly be me.

05:51 - 06:03
Pamela Dale
So, let's go through the other thing that I'm really good at, because I did pivot 14 times and have 14 different logos and websites and funnels, I knew how to do the tech stuff, so let's jump over there, right.

06:03 - 06:04
Christopher Hensley, RICP®
Here and.

06:05 - 06:06
Pamela Dale
Hit the same wall.

06:06 - 06:22
Pamela Dale
I couldn't get a client for my life, but I had dilly dally and mucked around enough that financially, I could no longer Guilt wise, all of the psychological trauma of not being able to build this thing and my husband working and not making any money, just spending money.

06:22 - 06:23
Pamela Dale
There, was that D day.

06:23 - 06:27
Pamela Dale
There was a day where it had to become a business or not.

06:27 - 06:28
Pamela Dale
And it was go get a job.

06:29 - 06:36
Pamela Dale
And I was, again, at that pivotal moment, ran into somebody on the interweb, change the direction of my life by telling me just go get a client.

06:37 - 06:39
Pamela Dale
Just go talk to somebody, Right?

06:39 - 06:40
Pamela Dale
So stop putting.

06:40 - 06:41
Pamela Dale
Thought, putting website.

06:41 - 06:44
Pamela Dale
Stop putting your logo, stop, putting all these things in front of you.

06:44 - 06:46
Pamela Dale
Just go talk to people and be of service.

06:47 - 06:53
Pamela Dale
So that was the pivotal moment when I realized I actually could be so scared, but do it anyway.

06:55 - 06:56
Christopher Hensley, RICP®
I wasn't.

06:56 - 06:57
Pamela Dale
Scared.

06:57 - 06:57
Pamela Dale
Yeah.

06:58 - 06:59
Christopher Hensley, RICP®
I love it.

06:59 - 07:00
Christopher Hensley, RICP®
I love it, and you took that.

07:00 - 07:08
Christopher Hensley, RICP®
You know, That was some of the things that you mentioned earlier was about, you know, not like not pivoting and then happening, but also, you know, pivoting for, like 13.

07:09 - 07:13
Christopher Hensley, RICP®
And then finding somebody who said, you know, just keep at it.

07:14 - 07:16
Christopher Hensley, RICP®
And then this, you know, the second person that you came into.

07:16 - 07:24
Christopher Hensley, RICP®
So just go out and get a client, right, and kinda the realization that it's, you know, it's business or it's not a business, right?

07:25 - 07:28
Christopher Hensley, RICP®
Kind of have having to make some of those decisions there.

07:29 - 07:34
Christopher Hensley, RICP®
Let's talk a little bit about, you know, that experience that you have as a teacher and a coach.

07:34 - 07:39
Christopher Hensley, RICP®
How has that influenced your approach to podcasting and then in business consulting in general.

07:40 - 07:43
Pamela Dale
Just had a beautiful call with an affiliate of mine.

07:44 - 07:47
Pamela Dale
So interesting to watch business owners.

07:47 - 07:51
Pamela Dale
I can say, we've got backpack, always carrying a lovely.

07:52 - 07:56
Pamela Dale
And it's packed with BS is packed with our Stories.

07:56 - 07:59
Pamela Dale
It's packed with all of the things.

07:59 - 08:12
Pamela Dale
And when I'm out here and I need to go talk to a client or go forward in my business and follow through on what the things I need to do to build this business, I will pull something out of the backpack, AKA a story.

08:13 - 08:14
Pamela Dale
I'd throw it on my own path.

08:15 - 08:20
Pamela Dale
So, sometimes, software doesn't work, so this lady was, Wow.

08:20 - 08:23
Pamela Dale
I can't bring clients onto the software, doesn't work.

08:23 - 08:24
Pamela Dale
I was like, OK, legit.

08:25 - 08:28
Pamela Dale
But, what do we do as a result of that?

08:28 - 08:30
Pamela Dale
Like, what do we do with that information, right?

08:30 - 08:34
Pamela Dale
Software, when it's in development, it's either in development or it's not.

08:34 - 08:36
Pamela Dale
If you've got software, it is working all the time.

08:36 - 08:39
Pamela Dale
It means it's outdated, if it's developing, it's going to be updating.

08:39 - 08:40
Pamela Dale
It's going to do that.

08:40 - 08:44
Pamela Dale
So, knowing that, we need to be personally responsible.

08:44 - 08:50
Pamela Dale
We have that knowledge, don't try to do everything on Sunday night, just in case it goes down, plan your business better, right?

08:50 - 08:52
Pamela Dale
So it's a personal responsibility piece.

08:53 - 09:11
Pamela Dale
So, this backpack that we carry around, my dad used to always say There's two miles a ditch for every mile of road, and a business owner can get in a ditch really fast And it's all story, the facts of what's really going on.

09:12 - 09:15
Pamela Dale
We attach a story to it, AKA a thought.

09:15 - 09:22
Pamela Dale
And we're off and we have a feeling about that, then we make a decision, action to take or not take as a result of that.

09:22 - 09:29
Pamela Dale
What it was just a circumstance of the software didn't load oh, it's glitchy, oh my God, a couple of my clients on that.

09:29 - 09:33
Pamela Dale
I would feel embarrassed so then I don't take action, but it was just a thought.

09:33 - 09:38
Pamela Dale
So, I help them work through those things because we're smart.

09:39 - 09:41
Pamela Dale
Everyone that gets into this game is smart.

09:41 - 09:43
Pamela Dale
You don't try it if you're not.

09:43 - 09:49
Pamela Dale
So then it's what's really in the way I'm telling you, it's not the logo that's on revision 73.

09:52 - 09:52
Christopher Hensley, RICP®
I love it.

09:52 - 09:53
Christopher Hensley, RICP®
I love it.

09:54 - 09:58
Christopher Hensley, RICP®
These are some of the things that popped to mind there.

09:58 - 10:03
Christopher Hensley, RICP®
You know, even before I got on this call, my routers started giving me problems.

10:03 - 10:05
Christopher Hensley, RICP®
So, you know.

10:05 - 10:09
Christopher Hensley, RICP®
And, so just getting on before, and making sure everything was good.

10:09 - 10:15
Christopher Hensley, RICP®
By the time we got on here, everything was good, But that, that is the world we live in with technology.

10:15 - 10:15
Christopher Hensley, RICP®
Right.

10:15 - 10:19
Christopher Hensley, RICP®
So, it's kinda that's, that's baked into the cake already.

10:19 - 10:34
Christopher Hensley, RICP®
But being, I imagine if you're in SAS and this is the, you know, the product and what you, what you lead with, this is important for, to shape how you're discussing it with people, and for you to share that, or to coach your affiliates on how to talk to him about that.

10:34 - 10:36
Christopher Hensley, RICP®
That is strong, I love the story.

10:36 - 10:40
Christopher Hensley, RICP®
The backpack, the stories, that is very true.

10:40 - 10:40
Christopher Hensley, RICP®
Very true.

10:41 - 10:59
Christopher Hensley, RICP®
Let's, let's pivot a little bit more because I'm, I'm very interested in In this software around movie I don't even if I'm saying it correctly if it's a software SAAS tell me a little bit about high level the, the platform or the What It looks like, a marketing agency.

10:59 - 11:02
Christopher Hensley, RICP®
For people who aren't aware of that, Tell us a little bit about that.

11:03 - 11:03
Pamela Dale
Sure.

11:03 - 11:07
Pamela Dale
So, SaaS stands for Software As a Service.

11:08 - 11:12
Pamela Dale
So, the way that I really started to understand it, because I'm a little bit older.

11:12 - 11:13
Pamela Dale
Right?

11:13 - 11:18
Pamela Dale
Do you remember when we wanted Microsoft Office, and we would get the Word, Excel, etcetera?

11:18 - 11:25
Pamela Dale
It came in a box, Yes, you have done your, put her in the computer and you got software.

11:26 - 11:27
Pamela Dale
Oh, you could use it, right?

11:27 - 11:29
Pamela Dale
You need an Internet connection and you were laughing.

11:30 - 11:33
Pamela Dale
Today's software doesn't come in a box anymore.

11:34 - 11:35
Pamela Dale
You just log into it.

11:36 - 11:36
Christopher Hensley, RICP®
Right.

11:36 - 11:37
Pamela Dale
Right, right.

11:37 - 11:42
Pamela Dale
And Businesses now have the ability to create their own software.

11:42 - 11:44
Pamela Dale
You could be a Microsoft company.

11:44 - 11:47
Pamela Dale
You could white label somebody else's software.

11:47 - 11:52
Pamela Dale
Just like when you go to Amazon and you buy soap, someone else made the soap.

11:53 - 11:55
Pamela Dale
You just put your logo on the soap, right?

11:55 - 12:04
Pamela Dale
You have many products in your home that are white labeled and software is an excellent opportunity for businesses because it's monthly, recurring revenue.

12:04 - 12:15
Pamela Dale
When you have your Zoom account, say for example, or you're using convert kit, you're paying them every month for that software, whether you use it or not, you've got you're listed there.

12:15 - 12:17
Pamela Dale
The odds are good, you're gonna pay that bill every month.

12:18 - 12:23
Pamela Dale
For a business to have software that's going to save your bump.

12:24 - 12:25
Pamela Dale
Why?

12:25 - 12:34
Pamela Dale
We're talking cash flow, Number one, the second reason it saves you bomb is because you have to come up with the next offer.

12:34 - 12:37
Pamela Dale
Next, offer the next offer, the next offer.

12:37 - 12:43
Pamela Dale
If you don't get off that next offer, it's a treadmill, right, or a different way to sell the same thing.

12:43 - 12:49
Pamela Dale
But when I sell you software this month, you're gonna use an expert that wanted to sell you again.

12:49 - 12:53
Pamela Dale
Because the churn rate for clients, it's 100%.

12:54 - 12:59
Pamela Dale
Churn rate for software is one single digits, 5%.

13:00 - 13:01
Pamela Dale
So, you're gonna have a hole in your bucket.

13:04 - 13:10
Pamela Dale
And as a business coach, as a coach in general, you're recommending other software all day long.

13:10 - 13:11
Pamela Dale
You're saying, OK?

13:11 - 13:13
Pamela Dale
You what, What calendar are you using, right?

13:13 - 13:17
Pamela Dale
I was gonna say, Whoa, this is really great software that we're using for this meeting today.

13:17 - 13:18
Pamela Dale
Tell me more about that.

13:18 - 13:27
Pamela Dale
Imagine if it was your software, instead of you referring them to goto meeting and then referring them over to a likable and then referring them over to Trello.

13:27 - 13:31
Pamela Dale
And then are referring order to convert kit and referring them over to can you know Cartwright.

13:31 - 13:33
Pamela Dale
What if you could refer them to your own software?

13:34 - 13:42
Pamela Dale
And then, what is in that software you could deliver and help support all of the processes that you teach them, how to do.

13:42 - 13:43
Pamela Dale
You teach them how to do lead magnets.

13:43 - 13:46
Pamela Dale
You teach them how to do podcast with a, with a funnel.

13:46 - 13:49
Pamela Dale
What if you could drop that into somebody's account and help them manage it?

13:49 - 13:50
Pamela Dale
How valuable with that?

13:50 - 13:52
Pamela Dale
How can it elevate your brand?

13:52 - 14:00
Pamela Dale
As a coach, if you're logging into your own software, your clients are logging into your own software, so it's got a lot of bonuses pluses to it.

14:01 - 14:03
Pamela Dale
Right, and it will save a business, today.

14:04 - 14:11
Pamela Dale
With regards to cash flow, that's the biggest branding, how to differentiate yourself, and a cash flow issue.

14:12 - 14:34
Christopher Hensley, RICP®
While some, I, just, these light bulbs are going off here, so I have to, I have to put guardrails on myself because the way the way I think because I'm I will backward engineer stuff and kind of how the high level stuff got on my radar is I was, I've been, you know, going down a rabbit hole with AI lately and one of the things ever.

14:34 - 14:37
Christopher Hensley, RICP®
Everybody's trying to sell you the chatbots, you know, do we need them?

14:37 - 14:38
Christopher Hensley, RICP®
I don't know.

14:38 - 14:40
Christopher Hensley, RICP®
But, but, but that's the big thing.

14:40 - 14:47
Christopher Hensley, RICP®
And so, I met with a couple of guys, and did some due diligence on them, And what I realized is they were priced differently.

14:47 - 14:54
Christopher Hensley, RICP®
And then what they were giving me was something that was read labeled from high level, where they have gone and white labeled it.

14:54 - 14:57
Christopher Hensley, RICP®
And so, that's how it first got on my radar.

14:57 - 15:00
Christopher Hensley, RICP®
And then when I looked at us, OK, this isn't just the chatbots.

15:00 - 15:03
Christopher Hensley, RICP®
This is another software.

15:04 - 15:07
Christopher Hensley, RICP®
I use is Webinar Kit, and I think that's actually part of that as well.

15:07 - 15:09
Christopher Hensley, RICP®
But where somebody's carved it off, right?

15:09 - 15:19
Christopher Hensley, RICP®
But it looks like an entire, you know, if I was a marketing agency which I'm not but if I was, It looks very robust.

15:19 - 15:25
Christopher Hensley, RICP®
And so this is neat to have you on the show right around the time that I've been kind of doing due diligence on this stuff.

15:25 - 15:28
Christopher Hensley, RICP®
The other thing that you just mentioned you talked about cash flow.

15:29 - 15:37
Christopher Hensley, RICP®
Branding, as a business, the whole idea of SAAS as a, really, is a business, in a box, right?

15:37 - 15:46
Christopher Hensley, RICP®
The idea that you've got a whole business model, just based off of this one platform, is pretty cool and pretty unique there.

15:47 - 15:50
Christopher Hensley, RICP®
What else can you tell us about that?

15:50 - 15:55
Christopher Hensley, RICP®
And I'm thinking of listeners here, so I'm a business owner and I don't, I don't particularly want to be my own marketing agency.

15:56 - 15:58
Christopher Hensley, RICP®
We're doing certain things that we can kinda carve off.

15:59 - 16:06
Christopher Hensley, RICP®
But if you are a business owner, what else can you share with us where this would be something that would be a benefit to us?

16:07 - 16:11
Pamela Dale
So you can be a SaaS business owner and offer it to your users.

16:12 - 16:14
Pamela Dale
You can also just be a user yourself.

16:14 - 16:17
Pamela Dale
So you could get your own the lockout, right, with high level.

16:17 - 16:27
Pamela Dale
You go right to high level, or you could go to the white, labeled agency, depending on, if you like the person, right, and get off the 10 pieces of software that you're currently using.

16:27 - 16:29
Pamela Dale
You're going to be overpaying for.

16:30 - 16:31
Pamela Dale
You are missing data as a business owner.

16:31 - 16:35
Pamela Dale
You've got contacts and calendar your contacts over here in your funnel.

16:36 - 16:39
Pamela Dale
You don't know to how many appointments they've had.

16:39 - 16:43
Pamela Dale
You don't see the communication because it's coming from someplace else.

16:43 - 16:48
Pamela Dale
You don't know if they've opened the e-mail for the Appointment Confirmation, because it's over and cowardly.

16:48 - 16:53
Pamela Dale
So you're missing essential data to move your business forward.

16:53 - 17:01
Pamela Dale
And the data you're missing is who are your most engaged customers and clients that you could make the next offer to because segmentation is really important?

17:02 - 17:04
Pamela Dale
Are you able to market to everybody?

17:05 - 17:08
Pamela Dale
Yes, but should you, absolutely not.

17:08 - 17:10
Pamela Dale
It's important to segment people out.

17:10 - 17:14
Pamela Dale
It's important to understand the state of your business and you can't if you don't have the data.

17:16 - 17:16
Christopher Hensley, RICP®
I love it.

17:16 - 17:16
Christopher Hensley, RICP®
I.

17:16 - 17:20
Pamela Dale
Love the need the software as a business owner.

17:20 - 17:21
Christopher Hensley, RICP®
For sure.

17:21 - 17:29
Christopher Hensley, RICP®
And, you know, I've been, you know, just personally with my own business one of the goals that we have this quarter's that we've been doing a lot with automation.

17:30 - 17:35
Christopher Hensley, RICP®
And we've been going through our tech stack and looking at things that there's repetition on.

17:35 - 17:46
Christopher Hensley, RICP®
And so, anything where you can get multiple things in one piece, and kind of do away with stuff that you've siloed off, is, is a, is a thing that should be a radar as a business owner, Right?

17:46 - 17:47
Christopher Hensley, RICP®
Calendar was one, I use ...

17:47 - 17:54
Christopher Hensley, RICP®
All the time, but it's integrated into something that you always, you know in, the neat thing is, what you mentioned earlier, is, that it's in development.

17:54 - 17:56
Christopher Hensley, RICP®
So, these things get updated as you go, right.

17:58 - 17:59
Christopher Hensley, RICP®
Very cool.

17:59 - 18:00
Christopher Hensley, RICP®
Very cool.

18:01 - 18:01
Pamela Dale
Nations.

18:01 - 18:06
Pamela Dale
So, that's a really great piece that we're doing way too much manually in our business.

18:06 - 18:08
Pamela Dale
And high level got automations for everything.

18:09 - 18:14
Pamela Dale
So if somebody's typing quick message, you can have an automation reply will get right back to you.

18:16 - 18:24
Pamela Dale
You can have an automation go out that when somebody clicks on a link anywhere, you can say X, Y, saw you've clicked on that, or maybe you don't send it to them, but you send it to yourself.

18:24 - 18:24
Pamela Dale
Say, so.

18:24 - 18:25
Pamela Dale
And so I've clicked on this.

18:28 - 18:28
Pamela Dale
And I'm.

18:28 - 18:31
Christopher Hensley, RICP®
Taking notes as we're talking here.

18:31 - 18:32
Christopher Hensley, RICP®
I'm taking notes because.

18:32 - 18:33
Pamela Dale
This how this is.

18:33 - 18:35
Christopher Hensley, RICP®
This is fantastic information.

18:35 - 18:42
Christopher Hensley, RICP®
And, you know, the cool thing about automation is some business owners might be familiar with, like snappier and set up rules.

18:42 - 18:47
Christopher Hensley, RICP®
And this is even like when you go into your Outlook and you're set up for on e-mails, it's kind of the basic idea.

18:47 - 18:54
Christopher Hensley, RICP®
But the neat thing is a lot of this stuff you just have to do once and once you've done it, it's on autopilot for you.

18:54 - 18:57
Christopher Hensley, RICP®
So really, really cool ideas there.

18:57 - 19:00
Christopher Hensley, RICP®
How do you, I'm gonna switch a little bit on you here.

19:00 - 19:07
Christopher Hensley, RICP®
How do you balance the technical aspects of running an online business with the creative side of marketing and content creation?

19:09 - 19:11
Pamela Dale
That's such a great question.

19:11 - 19:14
Pamela Dale
The first word that jumped in my head was data.

19:16 - 19:18
Pamela Dale
So, tech is great.

19:19 - 19:22
Pamela Dale
We don't use the tech appropriately.

19:22 - 19:28
Pamela Dale
I think, and that is to gather the information that you need to make, the right marketing decisions for your business.

19:28 - 19:34
Pamela Dale
We think we know what people want when we really don't, because we're just shooting.

19:34 - 19:36
Pamela Dale
Like, no.

19:37 - 19:39
Pamela Dale
You know, I missed the metaphor.

19:40 - 19:40
Christopher Hensley, RICP®
Yep, Yep.

19:42 - 19:42
Pamela Dale
That's not me.

19:42 - 19:45
Pamela Dale
That's just like a shotgun effect and it's just everywhere.

19:45 - 19:51
Pamela Dale
We've got to become laser laser focused today in our marketing and we need that information.

19:51 - 19:53
Pamela Dale
So the tech stack is going to help you do that.

19:53 - 19:56
Pamela Dale
It's gonna lower your costs as well.

19:56 - 20:01
Pamela Dale
Because high level is not on this many users, you'll get charged more.

20:01 - 20:04
Pamela Dale
This many contracts, you get charged more.

20:05 - 20:06
Pamela Dale
This many domains, you get charged more.

20:06 - 20:13
Pamela Dale
This, many funnels, you get charged more, It's not that model, so it's going to be more cost effective for you.

20:14 - 20:28
Pamela Dale
And all decisions need to come from the avatar, for the person, and if you do not know what your people are actually clicking on and interested in, marketing becomes very challenging and takes us out of the game.

20:29 - 20:30
Christopher Hensley, RICP®
That's huge, But you just.

20:31 - 20:40
Christopher Hensley, RICP®
You what you just touched upon, the idea of the avatar, The idea that buyer persona, The idea of knowing who you're servicing as a business owner.

20:40 - 20:48
Christopher Hensley, RICP®
And, you know, we have the tools out there in the data, but we're doing a really bad job of getting, you know, actually going back and looking at it.

20:49 - 20:59
Christopher Hensley, RICP®
And we need to have that laser focus that you just talked about, really go, you know, staying true to focus on knowing who, who we are serving there.

21:00 - 21:02
Christopher Hensley, RICP®
One more question for you here.

21:02 - 21:09
Christopher Hensley, RICP®
What challenges do women entrepreneurs face in the tech industry, and how can they over, how can they be overcome?

21:11 - 21:13
Pamela Dale
We're not even clear.

21:13 - 21:15
Pamela Dale
We belong in this space.

21:15 - 21:16
Christopher Hensley, RICP®
Hmm, hmm, hmm, hmm, hmm, hmm, hmm.

21:17 - 21:17
Christopher Hensley, RICP®
My.

21:17 - 21:26
Pamela Dale
First thought, When somebody said to me, you know, you can build a white, labeled agency, though, this is white light, but you can build a SaaS business, do what my first thought was, what?

21:27 - 21:29
Pamela Dale
I'm not an old white man.

21:32 - 21:33
Pamela Dale
That's who I see in tech.

21:33 - 21:35
Pamela Dale
That's who I see in Wall Street.

21:35 - 21:36
Pamela Dale
That's how I see everywhere.

21:36 - 21:37
Pamela Dale
It's not me.

21:37 - 21:42
Pamela Dale
I didn't know fitness space, so I'm here to say your absolute demand, they belong in this space.

21:42 - 21:46
Pamela Dale
In fact, I believe we belong in this space more, because we're going to make a difference with it.

21:46 - 21:48
Pamela Dale
It's not going to just be money based.

21:49 - 21:50
Pamela Dale
It needs to be money based.

21:50 - 21:56
Pamela Dale
You need the money, but we will serve with it and go and help more businesses make more money.

21:57 - 22:00
Pamela Dale
I believe we belong in this space.

22:01 - 22:02
Christopher Hensley, RICP®
Love it.

22:02 - 22:02
Christopher Hensley, RICP®
I love it.

22:03 - 22:06
Christopher Hensley, RICP®
And then we're bumping towards the end of the show.

22:06 - 22:10
Christopher Hensley, RICP®
We've got about seven minutes left here, so I don't wanna give you too big of a question.

22:10 - 22:11
Christopher Hensley, RICP®
We feel.

22:11 - 22:11
Pamela Dale
Like we could.

22:11 - 22:13
Christopher Hensley, RICP®
Just keep going for an hour, but.

22:13 - 22:13
Pamela Dale
We are.

22:13 - 22:25
Christopher Hensley, RICP®
We're a half-hour, so what role do you think podcast play in the entrepreneurial ecosystem, especially, especially for business owners who are really just getting started?

22:27 - 22:35
Pamela Dale
It's such a great question, and I think it's a really great reason to meet really cool people.

22:37 - 22:42
Pamela Dale
I got to meet you through the podcast, and then we have a podcast and then who knows.

22:43 - 22:46
Pamela Dale
You know, Bob over here, or you want to talk to this real amazing woman.

22:46 - 22:52
Pamela Dale
Her name is Pamela Maybe Connect you, and it doesn't even matter if it comes back because I know how the universe works.

22:53 - 23:01
Pamela Dale
If I'm out here and I'm talking to people, it is push, students, sharpish, said, go forward, it, posts, it's all 50, 50.

23:02 - 23:07
Pamela Dale
And I'm going to just flood the universe with as much possible value as I can.

23:07 - 23:12
Pamela Dale
And it comes back every single, single, single time, but only 100%.

23:14 - 23:15
Pamela Dale
I love it, I love it.

23:17 - 23:20
Christopher Hensley, RICP®
I think we're always surprised with those connections and how they've done.

23:20 - 23:24
Christopher Hensley, RICP®
Eventually, stuff comes back, it's really neat how that tends to work out.

23:26 - 23:36
Christopher Hensley, RICP®
Can you share insights into a successful strategy or maybe a campaign that you've implemented for a client that exemplifies your approach to digital marketing?

23:38 - 23:39
Pamela Dale
That's a great question.

23:43 - 23:46
Pamela Dale
It's always, it's always go talk to people.

23:48 - 23:48
Christopher Hensley, RICP®
Yes.

23:48 - 23:49
Christopher Hensley, RICP®
Yeah.

23:49 - 23:58
Pamela Dale
Always go talk to people, whether you get in front of one, or you get in front of 20, or you get in front of a thousand, Get out of your own house.

23:58 - 24:00
Pamela Dale
And that could be in your head.

24:00 - 24:07
Pamela Dale
It could be physically get out to a meeting, like a Chamber of Commerce or networking meeting or a big event, and go and talk to people.

24:07 - 24:15
Pamela Dale
Because, in that, you'll get the language you need to understand the problem that you're trying to solve in the language that they need to hear it when you go out there.

24:15 - 24:24
Pamela Dale
A lot of us are trying to put a course or a membership or something together and put it out front and it doesn't land, so we think it doesn't work, but we haven't done the work.

24:25 - 24:30
Pamela Dale
You can build a multi-billion dollar business just talking to people 1 on 1.

24:34 - 24:35
Pamela Dale
You don't need all the fancy stuff.

24:36 - 24:43
Pamela Dale
Just go talk to people, because that will bring up the conversation in your head, the thoughts you have in your head, and those are what you really need to deal with.

24:45 - 24:50
Pamela Dale
That's what, the moment you can go out, we'll talk to three people: I know you're going to be upheld the Million dollar business.

24:50 - 24:54
Pamela Dale
But if you want free, and they won't, because I don't know where to find them, I don't know what to say.

24:55 - 24:58
Pamela Dale
If you're here, you're here, bank will talk to people.

24:59 - 25:06
Christopher Hensley, RICP®
I love it, it is a contact game that you know, and we tend to have to be reminded of that.

25:06 - 25:08
Christopher Hensley, RICP®
These are the fundamentals.

25:08 - 25:09
Christopher Hensley, RICP®
These are the things get out of the office.

25:10 - 25:11
Christopher Hensley, RICP®
Get at what you get out of the house.

25:11 - 25:22
Christopher Hensley, RICP®
Right Whether it's a physical office or the office in your head I know post pandemic we've got so much stuff going on online that people aren't out shaking hands and networking in, that kind of stuff.

25:22 - 25:31
Christopher Hensley, RICP®
And what you told us, was, that, the language that will often find to solve these problems or to get us, where we need to be is out there when we're meeting people.

25:31 - 25:38
Christopher Hensley, RICP®
And shaken hands, or whether, whether it's virtually or in person, but, but getting out there and doing the work.

25:38 - 25:41
Christopher Hensley, RICP®
What a great thing to pass onto people here.

25:41 - 25:44
Christopher Hensley, RICP®
We are, we're bumping right towards the end of the show.

25:44 - 25:45
Christopher Hensley, RICP®
This was the quickest 30 minutes.

25:45 - 25:46
Christopher Hensley, RICP®
We will.

25:47 - 25:47
Pamela Dale
We're gonna.

25:47 - 25:54
Christopher Hensley, RICP®
Hit, pause on this, and we will continue the conversation on Thursday, but before I let you go here.

25:54 - 25:58
Christopher Hensley, RICP®
What have, I forgot to ask you that you'd like to share with listeners today.

26:00 - 26:03
Pamela Dale
I think it's great things happen when women have money.

26:06 - 26:07
Christopher Hensley, RICP®
That's good, Great.

26:07 - 26:07
Christopher Hensley, RICP®
Things.

26:07 - 26:08
Pamela Dale
Happen when women.

26:08 - 26:09
Christopher Hensley, RICP®
Have money.

26:09 - 26:09
Christopher Hensley, RICP®
A.

26:09 - 26:13
Pamela Dale
Lot of women say they don't want the money, but they need the money.

26:14 - 26:20
Pamela Dale
And the number one demographic of people that that benefits the most is men.

26:21 - 26:21
Christopher Hensley, RICP®
I love it.

26:23 - 26:33
Pamela Dale
Yes, if you flip it, like if we were find, actually, OK, we chose here because we just wanted to be with you versus some of the relationship dynamics in business and otherwise, right?

26:33 - 26:43
Pamela Dale
If we were more independent, if we had the ability to take our gifts, skills, and talents, and make money and fulfill on our lives, the whole world would be a better place, because we'll take the money home to our kids.

26:44 - 26:45
Christopher Hensley, RICP®
Very true.

26:45 - 26:46
Christopher Hensley, RICP®
Very true.

26:46 - 26:48
Christopher Hensley, RICP®
What a good, what a good place to leave today.

26:50 - 26:59
Christopher Hensley, RICP®
And, then for, for listeners, who would like to find out more, if you're driving right now, you don't have to stop and write it down, because it's gonna be on the podcast notes.

26:59 - 27:03
Christopher Hensley, RICP®
We're gonna put a link to all of your, your contact information there.

27:03 - 27:07
Christopher Hensley, RICP®
But what is the best place for people to find out more about you?

27:08 - 27:15
Pamela Dale
So, your G H Elford, go high level, your G H L, gao dot com.

27:15 - 27:18
Christopher Hensley, RICP®
Your G H L dot com perfect.

27:21 - 27:22
Pamela Dale
So, I left the.

27:22 - 27:22
Christopher Hensley, RICP®
Gallup art.

27:23 - 27:24
Pamela Dale
I'm just thinking I should know.

27:24 - 27:24
Christopher Hensley, RICP®
That, because.

27:25 - 27:25
Pamela Dale
I should.

27:25 - 27:30
Christopher Hensley, RICP®
Know that, because that's a part of the, what you're known as the ..., will.

27:30 - 27:31
Christopher Hensley, RICP®
Perfect.

27:31 - 27:34
Christopher Hensley, RICP®
Pam, thank you so much for being on the show today.

27:34 - 27:36
Christopher Hensley, RICP®
Have a good rest of the day there.

27:36 - 27:38
Pamela Dale
Us, wow, take care.

27:38 - 27:39
Pamela Dale
Thanks for your time.

27:39 - 27:39
Pamela Dale
So much fun.