Money Matters 325- Shut the F up and Listen ! W/ Matt Halloran

Money Matters 325

[00:00:00]

Chris: Why do you believe podcasting is such a powerful medium for building authority and connection?

Matt: Yeah, because here's the deal, brother. And I love that you talked about the events that you didn't want to do playing golf with clients. Um, because when number one, that's not for everybody. And number two, when is the, when is the only time in your life that you are personally invited into your ideal clients, prospects, and centers of influence quiet time without being creepy.

Matt: Podcasting, because when do people listen to podcasts when they're alone in the car, when they're exercising, when they're getting ready, when they're cooking, right? All of those things is when people consume podcasts and they're inviting you into their life. And here's the other thing. Just go brass tax and financial services.

Matt: Hardcore here. Ready? According to Y charts, 75 percent of your clients are ready to leave you. And the number one reason they're ready to leave you is because you don't communicate effectively with them because you're sending them crappy canned communication that they're getting from their other five advisors, which [00:01:00] by the way, most of your clients have another advisor, whether you like it or not.

Matt: Right. And so you have to communicate and you have to make it intimate, portable, and relatable and podcasting solves all of those three hands down.

Chris: Discussions in this show should not be construed as specific recommendations or investment advice. Always consult your investment professional before making important investment decisions. Securities offered through registered representatives of Cambridge Investment Research, a broker dealer member, Fenra Sipic.

Chris: Advisory services through Cambridge Investment Research, Inc., a registered investment advisor. Cambridge and Houston First Financial Group are not affiliated.

Welcome to Money Matters with Chris Hensley, where we spotlight financial literacy issues in the Houston community and beyond. And now your host, Chris Hensley.

Chris: There are a ton of books out there about podcasting, some good, some not so great. But when it comes to the art of interviewing, only a handful [00:02:00] truly stand out. And today I'm talking with the author of one of them. Matt Halloran is not just one of the best podcast coaches in the game.

Chris: He's a storyteller, a speaker and now the author of Shut the F up and listen. His book isn't just about talking. It's about the lost art of truly listening and how mastering this one skill can make you a better podcast host, a better communicator and even better leader. But here's the kicker. There's one common mistake that nearly every podcaster makes when interviewing guests, and it could be the difference between a forgettable show.

Chris: And a podcast that people can't stop listening to. We're going to break that down today, along with Matt's expert insights on how to run an engaging podcast, build deeper connections with your audience and stand out in a crowded space stick with me until the very end, because Matt is dropping some game changing advice that could take your podcast to the next level.

Chris: Let's [00:03:00] dive in Matt. Welcome to the show today.

Chris: Thanks for having me, dude. I appreciate it.

Chris: Absolutely. Absolutely. So I, I am very excited to have you on the show. I just to kind of share this with listeners. You were one of my first interviews on the other side of the microphone. So after, you know, I've been doing podcasting for over a decade now, and I'm used to the interviewing side of it.

Chris: But you interviewed me, I want to say like four or five years ago, um, on, on a different podcast. And so, and it was a great experience. And so I, I, you know, this new book that you have, um, I read that right away and I loved it. It's going to be on my top list of books to suggest to people on the interviewing part of it for sure.

Chris: Uh, so let's, let's dive right in. So tell me about, you know, your book, shut the F up and listen. Love the title, but it has a bold and intriguing title. What was the inspiration behind writing this book and what core message do you hope readers to take away from it?

Matt: So the, [00:04:00] the, the reason why I wrote it is because I've done over 3000 interviews and about 1000, 1500 of them are actually podcasts.

Matt: And what I just kept finding was the best Shows I did, I didn't say very much and there was, and then I would be done in the, I, cause you know, as you do, uh, you know, I always ask my, my guests, how did the show go, you know, what can I do better, you know, all of that stuff, because, you know, I'm a student of the game.

Matt: And almost every time they would say to me, dude, that was the best show I've ever been on. I really feel like you were listening to me. And I was like, Oh, okay. Uh, and then I just, you know, rewinded my life right on, on the different sorts of milestones that have happened. Uh, you know, I, I helped create a communications, holistic financial planning, a three day workshop for Ron Carson's, uh, Peek coaching company, which is what it used to be.

Matt: Uh, he now goes by Omani, but, uh, so, so that was many, many years ago. Uh, my [00:05:00] first article in horses mouth magazine in, uh, 20, 2007 was on the importance of communication. And I really think what this is the big takeaway I want for your audience is as a host, right. Or even as a leader, uh, as a person in a relationship, most of us listen to respond.

Matt: We don't listen to just listen. And I know that sounds hyper simplistic, but it's not because it's actually really hard to do. And that's why I've exercised this in the book to help train you how to do it. So, um, that's the onus of the book. And that's really what I want people to get from the book.

Chris: Fantastic. Yeah. This is, uh, you know, as a, some of the things that you just shared with us for financial advisors, there's going to be other podcasters that are listening to this as well, but for financial advisor, horse's mouth, you know, 2007 being published back then. That's that I'm here. And then Ron Carson, what used to be like tried into it or tested in the trenches.

Chris: And so [00:06:00] the current version of this, yeah. 20 years ago, when I started doing this, they told me, you know, you have to go out and golf with your, your clients. And guess what? I was one of those kids that got picked last. That sounded horrible. So, so the idea of podcasting as a way, as a medium, uh, to, to market and to really connect with people, I think is fantastic there.

Chris: Now you, you argue in the book. That listening, not talking is the key to solving the world's problems. Can you share a moment in your life when you realized the power of truly listening?

Matt: Yeah. Um, so I went and studied with a guy named George Kinder, who's the father of holistic financial planning. Um, and, uh, it was the first time I was away from my wife.

Matt: Uh, we had been married for quite a while at that point. My twins were about four years old. So it was a very busy, stressful time in our life. Um, and I was going to be gone in Colorado for a week and this was a big difficult time, uh, for, for my wife. So I called her every day, man. I, every day, Hey, how you [00:07:00] doing?

Matt: I talked to my kids every day. I'm like, you know, I try to be a good dad and good husband. And I learned all about listening through George Kinder and how he just really helped me. Um, Understand really how to use it in, in the world of financial services to really truly connect with your clients. But then I realized, oh my God, this is so much bigger than that.

Matt: And so anyway, so I fly back and I get home after dark. My kids are already in bed. I go down and I kiss them. They were still, they still slept in the same rooms at that time because you know twins. Um, And, uh, and so I was like, Hey, honey, you know, let's, I, you know, just, I want to spend some time with you.

Matt: So we went on to the back porch, uh, we had built this brick patio. I lived in an old church that we turned into our home. And so we walked out the back door and we're sitting there. We lit a fire in the fire pit. And I said, tell me about your week. Now, mind you, keep in mind, I talked to her every single solitary day.

Matt: Here's the deal. I used the, the techniques that I learned at kinder specifically. And by the way, I also have my master's degree as a therapist. And so there's some extra training there. [00:08:00] Um, but two and a half hours passed and, and my wife goes at the end, you know, Hey, I'm getting really tired. Let's go inside.

Matt: I was like, yeah, I'm getting poop too. And so she goes and reaches for the handle on the back door. And as she's turning it, she turns around, she looks at me, she goes, What the hell happened to you and Estes Park? That was the best conversation we've had in a long time. I didn't say anything. I said, um, mm hmm.

Matt: Oh, okay. Tell me more. I mean, very, very little minor statements because it changed our relationship, dude. I've been married for 25 years, right? I know this woman better than I think I know anybody. But I do this all the time. I just try to stay in the moment instead of, Oh, I want to say this. Oh my God, you just said this.

Matt: And I want you to know that I'm listening. No, the best way to show people that you're listening is to just shut up.

Chris: I love it. I love it. You know, the preface, so share this with your wife, [00:09:00] the preface of the book that she did. I played that for my wife and I've been married for 30 years. I was like, Man, this is really good stuff.

Chris: I know, like I came to this for a podcasting book, but I got sort of a relationship, uh, stuff out of it as well. And we thought that was really helpful. So I, I, I put that as an asterisk for listeners, uh, who are going to get the book there. Um, let's talk about just podcasting. You've coached some of the best podcasters in the industry.

Chris: Why do you believe podcasting is such a powerful medium for building authority and connection?

Matt: Yeah, because here's the deal, brother. And I love that you talked about the events that you didn't want to do playing golf with clients. Um, because when number one, that's not for everybody. And number two, when is the, when is the only time in your life that you are personally invited into your ideal clients, prospects, and centers of influence quiet time without being creepy.

Matt: Podcasting, because when do people listen to podcasts when they're alone in their [00:10:00] car, when they're exercising, when they're getting ready, when they're cooking, right? All of those things is when people consume podcasts and they're inviting you into their life. And here's the other thing. Just go brass, tax and financial services, hardcore here.

Matt: Ready? Mm hmm. According to WhyChart, 75 percent of your clients are ready to leave you, and the number one reason they're ready to leave you is because you don't communicate effectively with them, because you're sending them crappy canned communication that they're getting from their other five advisors, which, by the way, most of your clients have another advisor, whether you like it or not, right?

Matt: And so, You have to communicate and you have to make it intimate, portable, and relatable. And podcasting solves all of those three hands down.

Chris: I love it. I love it. The, the statistics that you use from y chart, that 75%, I picture this little person on the shoulder just whispering in their ear, Hey, come over to this.

Chris: That's right. The dark side to that other advisor, right? So, um, good, you know, very good information [00:11:00] and being able to connect really on demand. Um, what about podcasting for business growth for entrepreneurs and professionals? How can a podcast serve as a powerful tool for personal branding and business growth?

Matt: Uh, the unintended consequences of what Kirk and I built. So Kirk Lowe is my business partner where that he's the co founder along with me with with Proudmouth specifically. Um, we really built this as a bespoke client community, custom content, client creation, or custom content, client communication tool.

Matt: That's what we built Proudmouth for. And then all of a sudden, since we built our entire business off our Proudmouth, multi million dollar, we've done 8, 500 episodes and over 150, 000 social media posts for financial advisors. What we do all day, every day, we built it off the podcast and we're like, okay, let's see if it's replicatable, uh, for advisors.

Matt: There's five ways that you use this to make money. Okay. Number one is, is the actual content that you create has value. It's like art, [00:12:00] right? Uh, you know, you don't walk by art in your office and yell at your art and say, you haven't brought me in a new client today. Uh, you don't do that. Right. Uh, number two, uh, getting a greater share of wallet from existing clients.

Matt: If you do this correctly, you are going to absolutely get more business from existing clients because you don't have all of your clients money. I'm sorry you don't. If you think you do, you're wrong. There's studies upon studies upon studies that say that you don't. So that's number two. Number three, it's easier to refer somebody to a podcast than call my guy.

Matt: So when we first started this, I met with a really good friend of mine who is actually more of a mentor, Bill Cates, who's the referral coach. And I said, Hey dude, this is what Kirk and I are talking about. And he's like, dude, that, that makes referrals so much easier. So that's number three. Number four is also, if you follow the strategy we've built with our nine podcasts, grow tactics at proud mouth centers of influence.

Matt: So let's just talk about what you and I are doing right now, right? You are going to get access to my entire [00:13:00] hundred thousand person audience because you asked me to be on your show. Of course, I'm going to promote this. What are you freaking kidding me? You're awesome. I love you. You're great podcaster.

Matt: I'm going to tell everybody about this. You're going to go in my newsletter and my email and social media posts, all of that stuff, right? If you do it with the state planning attorney, CPAs, divorce attorneys, real estate agents, whoever else your centers of influence if you do it, wow. They're going to share it and you're going to get access to that whole new network, which is going to get you number five, which is net new business.

Matt: Um, so many advisors have their marketing in a silo. Sorry, this is a long explanation. No, no, this is good. Okay. So I'll tell you another quick story. So we had an advisor in, in Minnesota who does a lot of the state planning works, uh, workshops like seminars, dinner, rubber chicken, that sort of thing. And he's been doing it for years and years and years, near the 10, 15 years.

Matt: And, um, So then he started doing his podcast about three years ago and about 18 months in he brought in a state planning attorney on and the state planning [00:14:00] attorney was the one he used to do these events with many moons ago and he was talking to her and she was like, she's like, you know, I have a whole.

Matt: drawer full of drawers, plural, full of trusts that have been signed. I've been paid on. I know aren't funded. And so he wisely said, well, what should you do? And she said, well, they should probably call you to help you. You know, you're the advisor, you help them fund it. Dude, his phone started ringing and the best one was this woman who called and said, um, I went to one of your estate planning workshops five years ago.

Matt: I just heard this podcast. Now, I haven't really been ready to work with you, you know, life, blah, blah, blah. I'd like to, I'd like to go ahead and sit down and talk. And he's like, wow, that's fantastic. You know, um, you know, well, do you know about us? And she's like, yeah, I know your account minimums, all that stuff.

Matt: You know, I've been kind of, you know, Stalking you for years, right? For, you know, kind of, uh, you know, lurking as we call it on social, she came in, she had 4 million. And [00:15:00] so this is the sort of stuff in, in, now that is not an outlier that happens by using podcasting to truly build your business, but here's the deal, you have to have a plan.

Matt: You have to have a strategy and you have to be consistent. If you do those three things, this can make as much money for you as any other.

Chris: So, you know, we're talking, and this is going to really resonate for advisors because we're kind of, we're in that space, we're talking about this, but I'm going to go back to the book because you dive into some of those mistakes that we make as interviewers, right?

Chris: What are some of the biggest mistakes people make in conversations that prevent meaningful connection?

Matt: Yeah. Well, let's get back to the foundation of what we started this with, which is, you know, learning how to listen to listen, not listen to respond. So here's what ends up happening. This is the biggest mistake everybody makes in client meetings, prospect meetings, dating your wife, your husband, whatever your kids is, they'll say something that you want to [00:16:00] respond to.

Matt: So let's say I ask you a question. Yeah. And, you know, a minute and a half into me answer, are you answering the question? I hear something I want to talk about, but you keep talking for another two minutes. I'm not listening anymore, dude, because I'm so pointed. My brain can't hold those two things at the same time.

Matt: Um, that's the biggest flippant mistake, right? And so, so how do you solve that? Well, the first way you solve is an old therapeutic technique. And I can't stress this enough. This is one of the greatest things in all of you who've ever been to therapy have seen your therapist do this. You have a piece of paper.

Matt: right? And so as they're talking, you just go ahead and you don't, you're going to break eye contact and you're going to make yourself a note. Then you take your pen, you put it down and you recenter because what happened was, and we know this cognitively, yeah, brother, cognitively that if I write it down, my brain knows that the placeholder has been made.

Matt: [00:17:00] Now I can continue to focus. And then when you, here's the best part about this whole thing is they get done with their three minute discussion. You bet you look back at what you wrote down and you realize well shit. They already answered that question already Yeah, they did cuz guess what you shut up and let him keep going, right?

Matt: And then you are you are present So one of my favorite chapters in the book which seemed almost like a throwaway Which isn't is my podcasting and interviewing heroes and in one of them what was a guy named Larry King and Larry King did like I don't remember what it was, 50, 000 interviewers or something in his day.

Matt: And what he always used to do is he would come into all interviews like, like a child, like he actually pissed some people off. Jerry Seinfeld, very famously got very angry with him. Um, but I love that. So I go in prepared, but open, right? And so all of my interviews, all I'm trying to do is I want to know you.

Matt: And what you know, [00:18:00] because here's the deal I've been, you know, I've done, we did 500 episodes of the top advisor marketing podcast, right? Every one of those episodes, regardless if I had another marketing person who was talking about niches or another coach talking about the power of coaching and mindset, I always was able to find something.

Matt: To learn and I think that that's another really big thing about listening is you don't learn anything by talking.

Chris: I love that. I love that. Really, really good stuff here for, for listeners today. Matt, for people who want to get the book, what is the best way for them to access it?

Matt: Oh yeah. Just go to Amazon. You can get the hardcover paperback or audio book on amazon. com. You have to put shut the F up and listen book.

Matt: Uh, cause if not, you're going to get all of the other swear word books out there. Um, and uh, so that's, that's really the best place to go or they can, you know, follow [00:19:00] me on LinkedIn. I'm actually a bunch of my friends now are posting about the book. So there's a more and more opportunities and you know, listening isn't just for podcasting.

Matt: Which, by the way, the book is really fantastic for podcasting. If you just learn how to listen to listen and not listen to respond, every relationship that you have will be better.

Chris: There's powerful information there for listeners. Uh, I mean, these are gold nuggets. You're giving us very actionable. tips from the book, but then just things that are going to help us in life along the way.

Chris: I'm literally sitting here as you were talking about the piece of paper and it's like, okay, all right, I better stop. It's hard to do this interview when I'm like, all right, I'm being self conscious here, but I am a. I've got my pen here. I do want to take a moment before we go any further and I want to share a funny story with listeners here because this has to do with your social media because I've [00:20:00] been following you since you interviewed me, you know, many years past and somewhere along the way you grew this big bushy beard here, right?

Chris: And so we were at future proof and you know, how big, and for listeners who don't know what future proof is, it's this giant festival that takes place every year for financial advisors and FinTech. And, uh, in the crowd, I was sitting there, you know, kind of a little worn down, my energy levels were low and I was people watching.

Chris: Right. And then I see this big bushy beard and it triggered my, I was like, okay, now who is this? Uh, I know this person. No, it's not Rick Rubin. It's not Andrew. Well. David Letterman. No, I don't think he's gonna be here. And then I was like, I know who this is. This is Matt Halloran. And so I looked it up on LinkedIn and you had just posted a picture, like, like, like maybe 200 feet down the road, you took a picture of it.

Chris: So, uh, so this is a really long way of saying, saying you attended future proof last year. Um, what, what, what did you think about [00:21:00] that experience? Tell us a little bit about that.

Matt: Oh, best conference I've ever been to, bro. Uh, you know, and I do a lot of confidence. I do an average about 10 conferences a year, whether I'm speaking or we're sponsoring or whatever I'm attending.

Matt: Um, so they, they did everything right. Well, there's a couple of things they didn't do right. Like there wasn't enough food in the bathrooms. They needed more bathrooms just because there were just so many people. But their speed dating thing is brilliant. It's double opt in, bro. Right. So that's the crazy part.

Matt: So I reach out to you and say, Hey, I want to talk to you for this reason. You have to accept and reciprocate that. So when you're sitting down with people, I did 26 dates, dude. And I think it opened up for humongous doors for proud mouth, like doors that I never would have been able to open with just calls or emails or whatever.

Matt: Right. It's that face to face. Um, The other thing is really loud. Uh, and that's, you know, as I continue to get older, it's really loud in those tents. Um, the content was amazing. The, [00:22:00] the after party stuff was amazing. It was just a fun celebration. Um, I even think the vendor booths were better, uh, because they didn't allow you to have tripe.

Matt: Like they allow that. You had to have something valuable to give, um, best. So I'm doing future proof Miami, uh, next month, two months, next month, yeah, months. Um, And, um, And I'm, we're probably doing retreat and I'm probably doing, well, no, I'm already booked for Huntington beach. So, um, I'm doing, I'm doing all three this year cause it's the best of the best.

Chris: I love it. Yeah. That, that was my experience too. It's very rare to get me out of the office these days. And on the other hand, that is, you know, what a great way to get some continuing ed and the networking thing was just Tremendous. Uh, can't, can't say any more, uh, positive things for, for future proof. And it got us to connect again.

Chris: So when your book published, when your book published and I saw it, I was like, okay, I gotta reach out to [00:23:00] Matt again. Um, good. So we're, we're. Hitting towards the end of, of the show here. Uh, one of the things you do talk about is storytelling. How important is storytelling in podcasting and what can hosts do to become better storytellers?

Matt: We have something called the perfect content formula here at Proud Mouth, which is storytelling, education, entertainment called action. And every good podcast has to have all four of those things in 30 minutes and just. I have been doing that through the show. I will tell you a story about a client or a story about something in my life.

Matt: That is, so let, let's just rewind 10, 000 years, uh, you know, and think about the fact that we used to sit around fires cooking our meat and telling stories about the hunt, right? We've been doing this as a species forever. Right. How were all religious doctrines passed on storytelling and in storytelling.

Matt: This is where you get to go ahead and share a little bit [00:24:00] about yourself because that's why your clients are working with you anyway. Yeah. Are you an expert? Are you a great financial planner? Blah, blah, blah. Yes, all of those things are true. That's table stakes. Now, what is really the reason they're doing business with you is 'cause they like know and trust you and you have things in common.

Matt: So one of the best things that you can do in telling a story. is make the story about somebody else. And I love this for advisors. So you're creating content and honestly, if so, listen to listen, not listen to respond. Is the first piece that I want to give. But here's the other big thing that I want all of your audience to know.

Matt: And for those of you who are watching, you'll see I'm using a prop here. For those of you who are just listening, I'm holding up my phone. When you get done with a client meeting, grab your phone and do this. Hit record. I was just in client meeting. And here's the three things that we talked about today that really made an impact and you're going to do it because you're fresh in, in the moment.

Matt: And it's just a selfie and you're going to do this. [00:25:00] Compliance is going to approve it. Cause you're not giving investment advice or whatever, right? It's just talking about the client experience, which is what your marketing should be about anyway. So many people, especially advisors, they just overthink it, bro.

Matt: They overthink it so hard. And it's that sort of in the moment. I was just at a conference last week in DC at a NAFA conference, by the way, NAFA is on a tearing comeback, by the way. Um, their conferences are kick ass now, dude. Anyway, so I'm at a NAFA conference in DC. Somebody said something on stage I just flat out didn't agree with.

Matt: And in fact, somebody I respect a lot. Um, I've known him for, Well, almost 20 years now. And uh, so I walked into another room and it was a terribly shot, it was terribly lit. I didn't have a microphone on, I'm a kind of an audiophile. And I just shot this video, 3000 impressions

Chris: for a 60

Matt: second video, right?

Matt: And it was just because I was arguing that this guy didn't know what a niche was, right? And so that's the sort of stuff that live, organic, [00:26:00] real you content is, is what you need. You need, and stories help. just people love hearing stories. It brings their guard down. Uh, it brings your guests guard down on a podcast, but more importantly, um, it brings your clients guard down because they want to know who you are.

Matt: And that's why storytelling is so important.

Chris: I love it. I love it, Matt. We could sit here and talk all day. I've got a philosophy background in the book. You talk about the bioethics and that whole background. So we could, we could do a whole show just on those things. But I have to be picky here. So let me get one last one in here before we get, we bumped it, uh, into the show here.

Chris: A lot of podcasters struggle with audience growth. What are your top strategies for getting more listeners and keeping them engaged?

Matt: Yeah, well, first off we have to level set expectations. You're never going to be the next Joe Rogan. You're never going to be the next color daddy. So it's just. stop it.

Matt: You're probably never going to get over a thousand views for your podcast or listens for your [00:27:00] podcast. It's okay. Right? So, but how do you actually really increase that? The best way to increase it is to surprisingly enough, use Google. Now this is going to be crazy that you might not. So what you're going to do is you're going to ask a Google a question that you can do this with chat, CPT or whatever AI you might be using.

Matt: But I use Google for this specifically, and I will say, What are the top 10 questions? My ideal target market is asking you about financial services. Enter. So here's the thing. So it's going to create an AI generated response. That's good information. But what you do is you scroll down until you see people also asked what that's telling you is that's where content gaps are, and so that's what you're going to start podcasting about.

Matt: It's usually. Six to nine answers there or questions there. There are your next podcast [00:28:00] topics. That's the title of your next show, because then the internet, which by the way, is listening, knows that you're talking about what they need you to talk about, and they're going to go ahead and promote and prefer your information.

Matt: You also look at what you wrote at the top. right? So what the AI generated response is, and that's what you're going to make sure that is in your description of your show. You make these little adjustments. Um, so one of our clients in our sonic boom coaching program, he had 30 times the downloads to his latest episode when he did that strategy specifically.

Matt: I had another guy who used the same sort of strategy and got 3000 percent increase on his. Uh, LinkedIn impressions by just doing what the internet tells you is what your ideal clients want, because guess what it knows.

Chris: I love it. I love it, Matt. We are right here at the end of this show and I have tried to practice shut shutting the F [00:29:00] up and keeping my pen here and, and, and, uh, and I think we had a fantastic.

Chris: interview today. And I think people will get a lot of good information from this. I would encourage them to, uh, to read the book or download the audible. That's what I did. I like to play that at 1. 25, play it real fast and get through everything there. Um, we're going to have in the podcast notes a link for, for people to get access to that.

Chris: But again, Matt, how do they find the book if they want to get access

Matt: to it? Yep. So just go to amazon. com and in the search bar type, shut the F up and listen book. Uh, the other thing is follow me on LinkedIn. Uh, and if you want to know more about Proudmouth specifically, just go to proudmouth. com.

Chris: Matt, is there anything I forgot to ask you today that you'd like to share with listeners?

Matt: No dude, but I can't wait to have you back on. So we're retooling. So the top advisor marketing podcast is done. We actually closed the door on that and we're, our new podcast is called rise above the noise and you are going to be one of the people who's going to be probably one of [00:30:00] the first 20 guests because you have successfully risen above the noise, right?

Matt: This is exactly who you are, what you do. Your podcast is killing it. Your content's killing it. You're doing a great job. I want to make sure that we highlight you on the new show. So everybody needs to stay tuned cause you're going to be seeing this guy on our show here relatively soon.

Chris: All right. So instead of saying bye, I'm going to say to be continued.

Chris: So, uh, Matt, thank you so much for being on the show. Have a good rest of the day there. Thanks, man.